This graphic has been going around for a few weeks yet surprisingly with little analysis. A Backstage Sociologist first published it in late April, writing only:
Teaching and learning are not market transactions: They are sacred encounters of soulcraft. This graphic leaves one who teaches social science and the humanities with a heavy heart and despairing about the eventual extinction of well-educated citizens.
I suspect there is more to this chart and part of the soul searching should happen within sociology itself. I see the steep rise in business graduates and perhaps to a lesser extent in the life sciences and communications are partly a development in technology and the reality of the job market.
One way that sociology might address this is through a stronger focus on applied sociology. Without question, developing the sociological imagination has many personal and professional benefits, as critical thinking can help to improve civic participation and empower us to understand our lives in a broader context.
Then again, if you are a poor or otherwise disadvantaged young person thinking about the debt and other commitments you need to balance, pursuing a degree in sociology can be daunting. We are largely positioned as an academic discipline. There are few academic jobs for our graduates. Market forces may be driving graduates away from social science, but our discipline can be doing much more to demonstrate the applicability of our theories and methods to specific jobs and industries.
You can read more from my website Sociology at Work, with links to resources that can help provide tangible examples of how sociology students might find work in different industries, and how they might specifically use their degrees.